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DELIVERING ON COMMERCIAL GOALS CAN BE CHALLENGING EVEN IN THE BEST OF TIMES.
An experienced strategic thinker with a track record can help you shine in the market.
Adam Longley is the founder and owner of Culdrain. With over 20 years of experience in healthcare in provider, payer and vendors (pharma, medical diagnostics and med tech), he has demonstrated the ability to grasp complexity, distill inner truths and motivate teams across matrix organizations to deliver profitable growth at a subsidiary, regional and global level. With broad interests, Adam brings lateral thinking and ideas from other areas into his work to inform innovative solutions.
Adam has deep experience of marketing and program management at a global level within start-up, medium and large multinational companies (Roche, bioMérieux, Inflammatix, Elekta and Eli Lilly). He has demonstrated success in upstream and downstream product management and marketing roles and product launches at a country, regional and global level.
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Culdrain is the name of the house in Aberdeenshire where Adam grew up.
CONSULTING SERVICES
Marketing and Product Management in Medical Diagnostics, Devices and MedTech.
RECENT HIGHLIGHTS
Experienced strategic thinker with a track record of delivering commercial goals.
INDEPENDENT CONSULTANT,
BRIGHTON UK
November 2020 - present
Providing strategic marketing, product management, and commercialization
consultancy to HealthTech start-ups and SMEs.
SENIOR GLOBAL PRODUCT MARKETING MANAGER,
ELEKTA
June 2024 - October 2024
Product launch and upgrade planning.
ASSOCIATE DIRECTOR MARKETING AND PRODUCT MANAGEMENT, INFLAMMATIX INC
May 2021 - February 2023
Responsible for marketing input to late stage development, market preparation and commercial readiness in the US and UK. Working in fast-pace and globally dispersed, multi-disciplinary teams in a Series C funded startup.
Responsible for marketing input to late stage development, market preparation and commercial readiness in the US and UK. Working in fast-pace and globally dispersed, multi-disciplinary teams in a Series C funded startup.
MARKETING DIRECTOR,Â
BIOMÉRIEUX NEC
July 2020 - October 2020
Provide strategic commercial leadership expertise in formulating business development and expansion
strategies for Northern Europe.
MARKETING DIRECTOR,Â
BIOMÉRIEUX INC
November 2018 - June 2020
Provide strategic marketing leadership expertise for enterprise business management group focused on new business models, products and services.
MARKETING DIRECTOR,Â
BIOMÉRIEUX INC
January 2015 - November 2018
Responsible for Immunoassay Franchise in the US market and spearheaded US project on Antimicrobial Stewardship.
GLOBAL MARKETING ROLES WITH ROCHE DIAGNOSTICS AND BIOMÉRIEUX
December 2007 - December 2014
Product Development, Requirements Development and Definition, Business Planning, Product Launch, UX/UI
THE CULDRAIN VISION
Enabling the development and commercialization of new products and services